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Approach, objective and purpose


FREITAG: Bag maker seeks happy maker

Our friends at FREITAG are celebrating their 25th birthday – and offering themselves the gift of a happier world. To help them achieve this, they are recruiting for the position of “EXECUTIVE VICE PLEASIDENT FOR GLOBAL HAPPINESS”. In this position, you will develop campaigns and initiatives that will make as many people around the world as possible feel happier and more satisfied. How you do this is completely up to you.

Interested? For more information, visit

As part of this campaign, one of our lorries is of course also on the road with a new tarpaulin featuring the words “Don't Lorry, Be Happy!”. We hope this will put a smile on your face if you come across it in the street.